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Mulm

Privacy Policy

πŸ“… Effective Date: January 26, 2026

Your Privacy Matters to Us

At Mulm, we believe that expressing your heart should be a private and secure experience. This Privacy Policy explains how we collect, use, protect, and handle your information when you use our AI-powered letter writing application. We are committed to transparency and protecting your personal data.

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About Mulm and This Policy

Overview

Mulm is an AI-powered mobile application designed to help you express your deepest emotions through beautifully crafted letters and messages. Our app enables you to create love letters, heartfelt messages, and polished communications for various occasions and relationships.

This Privacy Policy applies to all users of the Mulm application and describes our practices regarding the collection, use, and disclosure of information. By using Mulm, you consent to the practices described in this policy.

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Our Privacy Commitment

Mulm operates without requiring account registration. Your letters and personal content stay on your device, giving you control over your private expressions.

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Information We Collect

Data Collection

We are committed to collecting only the minimum information necessary to provide you with an excellent letter-writing experience. Here is a comprehensive overview of the types of information we may collect:

Information You Provide Directly
  • Letter Content: The text, names, memories, and emotions you input when creating letters and messages. This content is processed by our AI to generate personalized letters.
  • Customization Preferences: Your choices regarding letter styles, categories, and polish options.
  • Feedback and Communications: Any information you provide when contacting us for support or feedback.
Information Collected Automatically
  • Device Information: Device type, operating system version, unique device identifiers, and general hardware information necessary for app functionality.
  • Usage Data: Information about how you interact with the app, including features used, time spent, and navigation patterns.
  • Performance Data: Crash reports, error logs, and performance metrics to help us improve app stability.
  • Purchase Information: Records of Ink Coin purchases processed through the Apple App Store.
Information We Do NOT Collect
  • Email addresses or phone numbers (no account required)
  • Real names or identity documents
  • Location data or GPS coordinates
  • Contacts or address book information
  • Photos or media from your device (unless you explicitly add images to letters)
  • Social media profiles or connections
  • Financial information (payments processed by Apple)
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How We Use Your Information

Data Usage

We use the information we collect for specific, legitimate purposes that directly benefit your experience with Mulm:

Purpose Description
AI Content Generation Processing your input to generate personalized, heartfelt letters and messages using our AI technology
Service Delivery Providing core app functionality including letter creation, polishing, and history management
Purchase Processing Managing Ink Coin transactions and maintaining your coin balance
App Improvement Analyzing usage patterns to enhance features, fix bugs, and improve user experience
Technical Support Diagnosing and resolving technical issues you may encounter
Security Protecting against fraud, abuse, and unauthorized access to our services
Legal Compliance Meeting our legal obligations and responding to lawful requests

We do NOT use your personal letter content for advertising purposes, sell your data to third parties, or use your information to build marketing profiles.

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AI Processing and Your Content

AI Technology

Mulm uses advanced artificial intelligence to transform your input into beautifully crafted letters. Understanding how this works is important for your privacy:

How AI Processing Works
  • When you create a letter, your input (names, memories, emotions) is sent to our AI service for processing
  • The AI generates personalized content based on your specific inputs and selected style
  • Generated letters are returned to your device and stored locally
  • Your input is processed in real-time and is not permanently stored on our servers
AI Data Handling Practices
  • Input data is transmitted securely using encryption
  • We do not use your personal letter content to train our AI models
  • Processing logs may be retained temporarily for quality assurance and debugging
  • We employ industry-standard security measures to protect data during transmission
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Your Letters, Your Privacy

The intimate content of your letters is processed solely to generate your requested output. We respect the personal nature of your expressions and handle them with care.

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Data Storage and Security

Protection
Local Storage on Your Device

Mulm stores your created letters, history, and preferences locally on your device:

  • All saved letters are stored in your device's secure storage
  • Your Ink Coin balance is maintained locally
  • App preferences and settings remain on your device
  • No cloud backup or sync of personal content occurs
Security Measures We Implement
  • Encryption in Transit: All data transmitted between your device and our servers uses TLS/SSL encryption
  • Secure API Communications: Our AI services use authenticated, encrypted connections
  • Access Controls: Strict internal access controls limit who can access system data
  • Regular Security Audits: We conduct periodic security assessments of our systems
  • Incident Response: We have procedures in place to respond to potential security incidents

Since your letters are stored locally, uninstalling the app or resetting your device will permanently delete your saved content. We recommend exporting important letters before making device changes.

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Information Sharing and Disclosure

Third Parties

We are committed to protecting your privacy and limit sharing of your information. Here are the circumstances under which we may share data:

Service Providers

We work with trusted third-party service providers who assist us in operating our app:

  • AI Processing Services: To generate your personalized letters
  • Analytics Providers: To understand app usage and improve our services
  • Cloud Infrastructure: To host our backend services securely

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose information when required by law or in response to:

  • Valid legal processes such as subpoenas or court orders
  • Requests from law enforcement agencies
  • Protection of our legal rights or defense against legal claims
  • Prevention of fraud, security threats, or illegal activities
Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify users of any such change in ownership or control.

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What We Never Do

We never sell your personal information to advertisers, data brokers, or any third parties for their marketing purposes.

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Your Privacy Rights

Your Control

We believe you should have control over your personal information. Depending on your location, you may have certain rights regarding your data:

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Right to Know
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Right to Access
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Right to Correct
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Right to Delete
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Right to Portability
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Right to Opt-Out
Exercising Your Rights
  • Access Your Data: Since your letters are stored locally, you have direct access to all your content within the app
  • Delete Your Data: You can delete individual letters from your history, or uninstall the app to remove all local data
  • Data Portability: You can copy or share your letters directly from the app
  • Opt-Out of Analytics: Contact us to request exclusion from analytics data collection
  • Request Information: Contact us to learn what information we may have processed

To exercise any of these rights or if you have questions about your privacy, please contact us using the information provided at the end of this policy. We will respond to your request within the timeframe required by applicable law.

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United States Privacy Laws

Legal Compliance
California Consumer Privacy Act (CCPA)

If you are a California resident, you have specific rights under the CCPA:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by businesses
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your CCPA rights

Important: Mulm does not sell personal information as defined under the CCPA.

Virginia Consumer Data Protection Act (VCDPA)

Virginia residents have rights including:

  • Right to confirm whether we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to delete your personal data
  • Right to obtain a copy of your personal data in a portable format
  • Right to opt out of targeted advertising and sale of personal data
Colorado Privacy Act (CPA)

Colorado residents have similar rights to access, correct, delete, and port their personal data, as well as opt out of certain processing activities.

Other State Laws

We comply with applicable privacy laws in all U.S. states, including Connecticut, Utah, and other states with comprehensive privacy legislation. If you have questions about your specific rights, please contact us.

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App Tracking Transparency

iOS Privacy

Mulm respects Apple's App Tracking Transparency (ATT) framework and your privacy choices on iOS devices.

What This Means for You
  • When you first open Mulm, you may be asked whether to allow tracking
  • If you choose "Ask App Not to Track," we will not track your activity across other companies' apps and websites
  • Your choice does not affect the core functionality of Mulm
  • You can change your tracking preferences at any time in your device's Settings
How We Use Tracking Permission

If you grant tracking permission, we may use this data to:

  • Measure the effectiveness of our advertising campaigns
  • Understand how users discover our app
  • Improve our marketing efforts

We do not use tracking data to build profiles for targeted advertising within the app.

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Children's Privacy

COPPA Compliance

Protecting children's privacy is extremely important to us. Mulm is designed for users who are at least 13 years of age.

Our Commitment to Children's Privacy
  • We do not knowingly collect personal information from children under 13
  • We comply with the Children's Online Privacy Protection Act (COPPA)
  • If we discover we have collected information from a child under 13, we will delete it promptly
  • Parents or guardians who believe their child has provided us with personal information should contact us immediately
For Users Ages 13-17

If you are between 13 and 17 years old:

  • We recommend reviewing this Privacy Policy with a parent or guardian
  • Parental consent may be required for certain features or purchases
  • We encourage responsible use of the app for appropriate communications

If you are a parent or guardian and have concerns about your child's use of Mulm, please contact us. We take children's privacy seriously and will work with you to address any concerns.

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Data Retention

Storage Duration

We retain information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Data Type Retention Period
Letter Content (Local) Until you delete it or uninstall the app
AI Processing Logs Up to 30 days for quality assurance
Purchase Records As required by law and Apple's policies
Analytics Data Up to 24 months in aggregated form
Support Communications Up to 3 years after resolution
Error Logs Up to 90 days

After the retention period expires, we securely delete or anonymize the information. Some information may be retained longer if required by law or for legitimate business purposes.

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International Data Transfers

Global Operations

Mulm is operated from the United States. If you access our app from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

Transfer Safeguards
  • We use encryption for data in transit
  • Our service providers are contractually obligated to protect your data
  • We comply with applicable data transfer regulations
  • We implement appropriate technical and organizational measures

By using Mulm, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.

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Changes to This Privacy Policy

Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

πŸ“’ How We Notify You of Changes

When we make material changes to this Privacy Policy, we will notify you by updating the "Effective Date" at the top of this policy and, where appropriate, provide additional notice through the app or other means.

Your Continued Use
  • We encourage you to review this Privacy Policy periodically
  • Your continued use of Mulm after changes constitutes acceptance of the updated policy
  • If you disagree with any changes, you should discontinue use of the app
  • Material changes will not be applied retroactively without your consent
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Apple App Store and Third-Party Services

Platform

Mulm is distributed through the Apple App Store and may integrate with certain third-party services:

Apple App Store
  • In-app purchases are processed by Apple according to their privacy policy
  • Apple may collect certain information about your app usage
  • Apple's terms and privacy policy apply to your use of the App Store
Third-Party Links

Our app may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

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How to Contact Us

Support

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, we are here to help. You can reach us through the following methods:

Contact Information
  • Email: mulm827364@outlook.com
  • Response Time: We aim to respond to all inquiries within 5 business days
  • Privacy Requests: For data access, deletion, or other privacy-related requests, please include "Privacy Request" in your subject line
What to Include in Your Request

To help us respond effectively, please include:

  • A clear description of your question or request
  • Your device type and app version (if relevant)
  • Any relevant details that will help us assist you

Questions About Your Privacy?

We are committed to protecting your privacy and are happy to address any concerns you may have.

mulm827364@outlook.com